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The retail market continues to have good prospects in 2024. Despite the rise in raw material prices and the shortage of some inputs, the construction market is performing very well and the trend is for growth. This is a very strong and competitive market in low voltage, where the most commonly used cables, such as Duflex 750 V and Eproflex 90 0.6/1 kV, which are used in residential and building constructions, as well as for commercial and industrial consumption, are the most sought after. Demand is also increasing for Atox 750 V and Atox Flex 0.6/1 kV cables, which do not release toxic, dark and corrosive smoke during a fire, and are mandatory for use in crowded places